We use the information we collect for the following purposes:

• To help you or your device register for our Services
• To provide a Service or feature you request
• To provide customized content and personalized services based on your past activities on our Services
• To provide customized advertising, promotions, and offers that might interest you on our websites, third-party websites, and online platforms such as social media sites
• To provide promotions and offers by way of direct marketing communications, only where you have given us your separate consent
• To analyze our products and services to help us better understand our customers in order to offer the most relevant communications, services, and experiences to you
• To ask you for your opinions on our products and services and to carry out customer surveys, with your separate consent if required
• To provide software updates, maintenance services, and support for your devices
• To comply with the law and legal processes
• To protect the rights, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers

We use and combine the information we collect about you from our Services, devices, or other sources to provide you with a better experience. For example, you can use your Samsung account details not only on the Service you registered with, but other Services which use Samsung accounts. We also use the information you provide directly or through other sources as described above to provide content you may like or that you've personalized.

You have choices about your information. Check out the What Are Your Rights? section to learn more.

We will disclose your information internally within our business, but only to those who need it to further provide Services or to help with your requests.

We will also disclose your information to the following entities, only to the extent that this will be necessary to provide our Services:

• Affiliates: Other Samsung Electronics Group companies which we control or own.
• Business Partners: Partners who we work together with to provide you the Services you’ve requested or bought. For example, we may work with a bank so that you can use one of our Services to make faster and more efficient payments. These business partners control and manage your personal information.
• Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, advertising (including customized advertising on our websites, third-party websites, or online platforms), conducting customer satisfaction surveys, or billing, or that send emails on our behalf. These providers are also committed to protecting your information.
• Other Parties when Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
• Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
• Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea, United States, Singapore and other countries / regions. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. You can also oppose to the processing of your personal data for direct marketing or other form of commercial research. However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We won’t delete data that we’re required by law to retain.

To make a request concerning your rights or to make an inquiry, contact us. See the Contact Us section.

We won't keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it's no longer required.

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

1. At least the duration for which the information is used to provide you with a service
2. As required under law, a contract, or with regard to our statutory obligations
3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

Some of the content, advertising, and functionality in our Services is provided by third parties. These third parties may use cookies, beacons, tracking pixels, and other tools to collect information about your use of these Services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.

For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services.

We, as well as certain third parties that provide content, advertising, or other functionality in our Services, use cookies, pixels, beacons, and other technologies in certain areas of our Services.

Cookies
• Cookies are small files that store information on your computer, TV, mobile phone, or other device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and browsing sessions. Cookies serve many useful purposes. For example:
• Cookies can remember your sign-in credentials so you don't have to enter those credentials each time you sign in to a service.
• Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they're spending on the pages. Studying this information helps us to adapt the Services and provide you with a better experience.
• Cookies help us and third parties understand which ads you've seen so you don't get the same ad each time you access a Service.
• Cookies help us and third parties to provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.

When you use a web browser to access Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the help menu of your browser to learn how to change your cookie preferences. Your device operating system may contain additional cookie controls. Note that some Services are designed to work using cookies, so disabling cookies may affect your ability to use those Services or certain parts of them.

Other Local Storage
We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as Flash cookies) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above. They're stored on your devices and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your devices from standard cookies, so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Local Shared Objects, visit http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

Beacons
We, along with certain third parties, may use technologies called beacons or pixels that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you've viewed particular content or a particular email message, and determine the time and date on which you viewed the beacon and the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyze the use of our Services and, along with cookies, to provide content and ads that are more relevant to you.

You can contact us to update your preferences, correct your information, submit a request, or ask us questions.

The easiest way is through the Contact Us section at https://www.samsung.com/hk_en/support/#contactus/

Samsung's Smart TV service offers a set of features that provide enhanced video content, customized TV experiences, movies, connections to social networking services, and the ability to control and interact with your Smart TV with voice commands. We collect, use, share, and store information through your Smart TV and the devices connected with your Smart TV in the ways described in the Samsung Privacy Policy. This Supplement provides additional details about the privacy practices of some Smart TV features.

The Smart TV is designed to enable you to easily find and access video programming and other content. For example, you may access information about live television programs distributed to you by your cable or satellite operator and on-demand video content offerings distributed by third party content providers through searchable guides displayed on your Smart TV.
In the case of live television programs, we determine what content is available to you based in part on your postcode. In addition, the Smart TV helps you find and experience other Smart TV content more relevant to you by highlighting programming and content that is likely to interest you or providing additional services that will enhance your viewing experience. We base these recommendations and additional services on:

• Information about content that you have watched, purchased, downloaded, or streamed through Samsung applications on your Smart TV or other devices (About the TV viewing information please see 'Viewing Information Services' section below);
• Information about applications you have accessed through the Smart TV;
• Information about your clicks on the "Like", "Dislike", "Watch Now", and other buttons on your Smart TV;
• The query terms you enter into Smart TV search features, including when you search for particular video content;
• Other Smart TV usage and device information, including, but not limited to, IP address, log data, information that identifies your hardware or software configuration, browser information, and the page(s) you request.

Viewing Information Services
This privacy notice should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of customized Smart TV experiences and can be found at https://www.samsung.com/hk_en/info/privacy/.
In order to provide you with customized Smart TV experiences, some of our features and services will rely on your TV viewing history and Smart TV usage information.
Your TV viewing history includes information about the networks, channels, websites visited, and programs viewed on your Smart TV and the amount of time spent viewing them.
We may use automatic content recognition (ACR) and other technologies to capture this information. Your Smart TV transfers video snippets or TV tuner information in order to determine the programs watched.
You may change your privacy choice at any time by going to the settings menu to disable the particular feature or service at your sole discretion, in which case your TV viewing history will cease to be collected for that particular feature or service.

Interest-Based Advertisement Services
The Interest-Based Advertisement Services (the “IBA Services”) is designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets.

In order to make the advertising on your devices more relevant to you, the IBA service will rely on your TV viewing history (including information about the networks, channels, websites visited, and programs viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history.

Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Service. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive.

You may disable the IBA Service at any time by visiting the Settings menu on your Samsung Smart TV.

Please note that your privacy choice with respect to the IBA Service will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalized location and other estimated or inferred information. They might be less relevant because they are not based on your interests.

For more detailed information about the IBA Services, please refer to the IBA Services Privacy Notice at the bottom of this Supplement.

PSID
Your Smart TV viewing history and usage information collected for the purposes of providing interest based advertisements will be linked to a randomized, non-persistent, and resettable device identifier called the Personalized Service ID or “PSID”.
You may reset your PSID at any time by visiting the Settings menu on your Smart TV and, once reset, your Smart TV viewing history and Smart TV usage information with respect to interest based advertisements will be de-linked from its previous PSID. Bear in mind that if you reset your PSID, the quality of customized and interest based advertisements may not be fine-tuned.

Voice Recognition
You can control your Smart TV, and use many of its features, with voice commands.
If you enable Voice Recognition, you can interact with your Smart TV using your voice. To provide the Voice Recognition feature, your voice commands will be transmitted (along with information about your device, including device identifiers) to us and we will convert your voice commands into text to provide the Voice Recognition features. In addition, Samsung may collect voice commands and associated texts so that we can evaluate and improve the features. Samsung will collect your voice commands when you make a specific request to the Smart TV by clicking the activation button either on the remote control or on your screen or by speaking a wake word (e.g. “Hi, Bixby”) and speaking into the microphone on the remote control or Smart TV.
If you do not enable Voice Recognition, you will not be able to use the voice recognition features.
You may disable Voice Recognition data collection at any time by visiting the Settings menu. However, this would prevent you from using the Voice Recognition features.

For more detailed information about the Voice Recognition, please refer to the Voice Recognition Privacy Notice at the bottom of this Supplement.

Third Parties
Please note that when you watch a video or access applications or content provided by a third party, that provider may collect or receive information about your Smart TV (e.g. its IP address and device identifiers), the requested transaction (e.g. your request to buy or rent the video), and your use of the application or service. Samsung is not responsible for these providers’ privacy or security practices. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.

Country-Specific Features
Please note that one or more of the features described in this Smart TV Supplement may not be available to you depending on where you live.

Effective Date: 6 November, 2020

Samsung Electronics and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Voice Recognition service (the “Voice Service”).

The Voice Service is a service that provides capabilities for users to find and watch content and manage their world across the Samsung products using only their voice. Its features include the natural language processing in content search and their Samsung Smart TV control; Internet, weather, and other services users have come to expect from their Samsung Smart TVs.

Depending on the language you select, you may use and enjoy the enhanced voice recognition feature, Bixby. When Bixby is activated you may acknowledge it by the icons, banners, or other marks on your Samsung Smart TV screen.

This Privacy Notice provides further, specific information about how your personal information is used in connection with the Voice Service, and should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of the Voice Service and can be found at https://www.samsung.com/hk_en/info/privacy/.

In this Privacy Notice, we describe the types of information collected through the Voice Service, how we may use the information and the choices available to you regarding our use of the information. Samsung is the data controller for the processing of personal information.

WHAT INFORMATION DO WE COLLECT?
Through the Voice Service, we may obtain information about you in various ways. The types of personal information we obtain include:

• Samsung account Information (Optional): When you log in to Samsung account on your Smart TV, we may collect information associated with your Samsung account used to access the Voice Service, such as your name, email address, and Samsung account ID.

• The Voice Service Interactions: We may collect information you exchange with the Voice Service through your interactions with the Services, including recordings of your voice commands (such as your questions, requests, and instructions), your pictures, and other inputs, and the information you receive from the Services (such as responses, answers, and content). We also may obtain other information related to your use of the Voice Service, including the information (such as information related to the apps you use, the websites you visit, and pictures, music, calendar entries, bookmarks, and content and data from other Samsung and third party apps, websites, and services) we receive from Samsung and third party apps and services that are accessed or used by the Voice Service to provide you with the Services (such as music streaming and weather).

• Geolocation Data: We may receive your device’s geolocation and other information related to your location through postcode information stored on the TV which can be obtained through your IP address or through your input for certain purposes, such as to provide you with the Services.

• Device and App Information: We may collect information through automated means about your Voice Service-enabled devices, such as device models, OS versions, device configurations and settings, IP addresses, and device identifiers and other unique identifiers. In addition, we may obtain information about how, when, and for how long you use your Voice Service-enabled devices, including your usage of the Voice Service and Samsung and third party apps and services on the devices (such as a list of apps on your devices, music played on your devices, the websites you visit, and the searches you make).

HOW DO WE USE YOUR INFORMATION?
We may use the information we obtain through the Voice Service to:

• provide you with the Services, such as to respond to your requests, questions, and instructions made through the Voice Service;
• identify and authenticate you so you may use the Voice Service;
• improve and customize your experience with the Voice Service, such as delivering content and responses tailored to our users and the manner in which they interact with the Voice Service;
• with your separate consent, communicate with you about our products and services, and provide you with notifications, content, alerts, offers, promotions, marketing information, communications, and advertisements;
• respond to your requests and enquiries;
• operate, evaluate, and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analyzing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing, and other internal functions);
• allow you to interact with and use certain third party apps and services;
• protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

Through the Voice Service, we may collect personal information about your online activities on Voice Service-enabled devices over time and across third party apps, websites, and other online services. We may use third party analytics services on our Services. The providers that administer these analytics services help us analyze your use of the Services and improve our Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help provide the Services, and diagnose technical issues.

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the Services and to identify and authenticate you so you may use certain Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the Services); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us as specified in the Contact Us section of Samsung Privacy Policy without affecting the lawfulness of processing based on consent before its withdrawal.

You are required, as a necessity to enter into a contract, to provide us with personal information for processing as described above. If you do not provide us with personal information, we will not be able to provide you all of the features available through the Voice Service.

YOUR CHOICES
You may disable the Voice Service at any time by visiting the Settings menu, however this may prevent you from using the features available through the Voice Service.

And also, we offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the Contact Us section of Samsung Privacy Policy.

UPDATES TO OUR PRIVACY NOTICE
This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the Services or changes in the applicable law. We will post a notice on our website to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.

Effective Date: 6 November, 2020

Samsung Electronics and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Interest Based Advertisement services (the “IBA Service”).

This Privacy Notice provides further, specific information about how your personal information is used in connection with the IBA Service, and should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of the IBA Service and can be found at https://www.samsung.com/hk_en/info/privacy/.

In this Privacy Notice, we describe the types of information used through Interest-Based Advertisements, how we use the information, and the choices available to you regarding our use of the information and exercising your rights. Samsung is the data controller for the processing of personal information.

WHAT IS THE IBA SERVICE?
The IBA Service is designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets.

In order to make the advertising on your devices more relevant to you, the IBA Service will rely on your TV viewing history (including information about the networks, channels, websites visited, and programs viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history.

Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Service. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive.

PSID
Information about your device usage that is collected for the purposes of providing the IBA Service will be linked to a randomized, non-persistent, and resettable device identifier called the PSID. You may reset your PSID as specified in the Your Choices section of this Privacy Notice.

WHAT INFORMATION DO WE COLLECT?
Through the IBA Service, we obtain information about your devices in various ways. The types of information we obtain include:
• Device Information. We collect information such as your device model, operating system versions, device configurations and settings, IP address, device identifiers, and other identifiers.
• Device Usage and Log Information. We collect information about how, when, and for how long you use your devices, including your interactions with the IBA Service and Samsung and third party apps and services on the devices (such as a listing of apps on your devices).
• Viewing Information. We collect your TV viewing history. Your TV viewing history includes information about the networks, channels, websites visited, and programs viewed on your Samsung Smart TV and the amount of time spent viewing them. We may use ACR and other technologies to capture this TV viewing history.
• Statistical Information. We may use statistical information about you or your devices such as generalized location and estimated age group. We obtain this statistical information from commercially available sources (as permitted by law) such as our third party service providers. We work with third party service providers only who ensure that this information has been obtained in accordance with applicable law and can be provided to us for use and disclosure.

Samsung’s servers receive information when you interact with the IBA Service, such as information about your interactions with the IBA Service, your geolocation, and the devices you use to receive the IBA Service.

HOW DO WE USE YOUR INFORMATION?
We use the information we obtain through the IBA Service to:

• provide you with the IBA Service;
• improve and customize your experience with the IBA Service;
• with your separate consent, to communicate with you via email and push notification about products and services offered by Samsung and third parties that are tailored to your interests;
• respond to your requests and enquiries;
• operate, evaluate and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analyzing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions);
• protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the IBA Service and to identify and authenticate you); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the IBA Service); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by visiting the Settings menu as specified in the Your Choices section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

You are required, as a necessity to receive the IBA Service, to provide us with personal information for processing as described above. If you do not provide us with personal information, we will not be able to provide you with all of the features available through the IBA Service.

YOUR CHOICES
You may reset your PSID at any time by visiting the settings menu, and once reset, your TV viewing history and Smart TV usage information will be unlinked from its previous PSID. Bear in mind that if you reset your PSID, the quality of the IBA Service might be affected.

In addition, you may disable the IBA Service at any time by visiting the Settings menu on your Samsung Smart TV.

Please note that your privacy choice with respect to the IBA Service will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalized location and other estimated or inferred information. They might be less relevant because they are not based on your interests.

UPDATES TO OUR PRIVACY NOTICE
This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the IBA Service or changes in the applicable law. We will post a notice on our website to notify you of any significant changes to our Privacy Notice, and indicate at the top of the notice when it was most recently updated.