Lifestyle TV
The Frame
The Serif
The Sero

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

The Frame TV displays a landscape painting and is installed on the wall of a dining space. The Serif TV shows an outdoor hiking image on screen. The Terrace TV is installed the wall of an outdoor space, with two men watching live sports on screen, a Men's 400M athletics final with a statistic of 31.26. In a living room, The Sero TV rotates its screen from portrait mode to landscape mode. The Frame, The Serif, The Terrace and The Sero are all shown in different locations.

See our Lifestyle TVs in use

Lifestyle TVs

The Frame with Art Store

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A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame with Customization

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The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

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The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 75" / 65" / 55" / 50" / 43" / 32"
  • Black
    (With various bezel style and color options)
The Serif The Serif
The Serif
  • Beautiful design TV at every angle
  • 43"
  • White
The Sero The Sero
The Sero
  • Rotating Screen
  • 43"
  • Navy Blue / White

* For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

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The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
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The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.

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The Serif is placed on a stand next to a table full of food. The Serif is placed on a stand next to a chair. The Serif is placed on top of a table without a stand. The Serif is placed on a stand facing a table.
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The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

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The Sero's Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology. The Sero is on display in portrait mode. A man is streaming his skateboard collection to social media on his phone. The same image is mirrored on The Sero, which is in portrait mode. The Sero in landscape mode shows a tennis match, then rotates to portrait mode to display a social media post, then finally rotates back to landscape mode.
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