Welcome to
BESPOKE AI

Do less. Live more.
AI and connected solutions that give you
more free time and bigger energy savings 

Do less. Live more.

Discover Bespoke Range

Designed for you,
by you.

Customisable refrigerator powered by Bespoke AI

BESPOKE AI Laundry

Less Energy*.
More Time Saving**.

BESPOKE Jet AI

Powerful AI cleaning with all-in-one Clean Station™

Upgrade your
style and taste

Convenient cooking experience by Bespoke AI

  • * Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
  • ** Based on internal testing (in accordance with IEC 60456-2010) of the WW9400B Cotton cycle with QuickDrive™ option compared to Cotton cycle without QuickDrive™ option. Result: Wash time reduced by 57% (87 mins to 37 mins). Results may vary depending on the actual usage conditions.