About Us

Colour & Typography

Colour & Typography

Immersive,
dynamic,
distinctive

Immersive,
dynamic,
distinctive

Blue has been the iconic colour of Samsung since 1993. It represents the values of technology and innovation; It is the North Star that defines our identity. Blue is used throughout Samsung’s products and communications to build an unwavering trust with our consumers.
We combine Samsung Blue with black, white and vibrant and dynamic set of illustrative colours. These colours are what tells our story to the customers with an immersive and dynamic experience.

Black and white contrast

There are two circles of black and white colour overlaying half of each other There are two circles of black and white colour overlaying half of each other

Low-contrast detail for texture

There are two circles of saffron and teal colour overlaying half of each other There are two circles of saffron and teal colour overlaying half of each other

Secondary touches of colour for warmth

There are two circles of Samsung blue and black colour overlaying half of each other There are two circles of Samsung blue and black colour overlaying half of each other

Meaningful product placement

In a black circle, there's Samsung Galaxy smart phone. In a black circle, there's Samsung Galaxy smart phone.

Distinctive yet universal.

We reach people in diverse cultures through an immense spectrum of products and platforms. So we talk to our customers with a consistency that makes Samsung unique, and instantly recognizable – The Samsung fonts. Friendly, sleek, and modern, our fonts help us to give the customers a connected and universal experience.