About Us

Logo

Logo

Simple,
iconic,
timeless

Simple, iconic,
timeless

Our logo is composed of our English brand name, “Samsung.”
The current design of the lettermark is the result of refinements made in 2005 to improve the logo’s visibility - an evolution which took into consideration how the human eye perceives visual cues. We carefully designed the spacing and height of our lettermark so that they would create visual harmony through even distribution of letters. These precise adjustments to visual balancing and typography illustrates our dedication to excellence and creates human-driven experiences.

The lettermark

We started using this sleek lettermark logo in 2005 to express a contemporary look and feel. And as we expanded the scope of application, we upgraded the design of lettermark with more sharpened looks as we use today.

Lettermark colours

Check out how our brand colours are applied on our lettermark.

In a grey rectangle, there's Samsung lettermark in Samsung blue colour In a grey rectangle, there's Samsung lettermark in Samsung blue colour

Samsung Blue

PMS 286C
CMYK – 100/80/0/0
RGB – 20/40/160
HEX – 1428A0

In a grey rectangle, there's Samsung lettermark in black colour In a grey rectangle, there's Samsung lettermark in black colour

Black

CMYK – 0/0/0/100
RGB – 0/0/0
HEX – 00000

In a blue rectangle, there's Samsung lettermark in white In a blue rectangle, there's Samsung lettermark in white

White

CMYK – 0/0/0/0
RGB – 255/255/255
HEX – FFFFFF

In a black rectangle, there's Samsung lettermark in white In a black rectangle, there's Samsung lettermark in white

White

CMYK – 0/0/0/0
RGB – 255/255/255
HEX – FFFFFF

Clear space

The space around the lettermark should be protected at all times from other elements.

Download our lettermark

Download our lettermark

Click the button to download the Samsung lettermark.

Download