More than just a TV

The opportunity to express yourself. In your space, your own unique way.

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Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 85" / 75" / 65" / 55" / 50" / 43" / 32"
  • Black (Customisable bezels in brown, teak, white, brick red)
The Freestyle The Freestyle
The Freestyle
  • Portable Smart Projector
  • 30"~100"
  • White
The Serif The Serif
The Serif
  • Iconic design by The Bouroullec brothers
  • 55" / 43"
  • White
The Premiere The Premiere
The Premiere
  • Private Home Cinema
  • Up to 120" / 130"
  • White
The Sero The Sero
The Sero
  • Rotating Screen
  • 43"
  • Navy Blue

For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

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The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
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The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

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The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.
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The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favourite content in 4K resolution with drastically reduced glare.

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The Serif is placed on a stand next to a table full of food. The Serif is placed on a stand next to a chair. The Serif is placed on top of a table without a stand. The Serif is placed on a stand facing a table.
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The Premiere

Launch your private cinema in 4K triple laser

The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

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The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

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The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology.
A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.
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Accessorise your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

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TV and accessories sold separately.

Customisable Frame

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Auto Rotating Stand

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The Freestyle Skin and Cradle

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